Announcements, Company

We are hiring!

In six months of being live in public Beta, we have been amazed by the number of industries, countries and use cases for which developers want to build dynamic location-based services. We have learnt a lot from their usage and continue to evolve the HyperTrack platform to be useful to them. We find companies of all sizes rolling out apps for their internal users and customers, and they seem to have a natural desire to build features that require a continuous understanding of their users’ location. This needs to be achieved with high accuracy, low latency, efficient battery consumption and managed costs of 3rd party web services. The current location-based services of the smartphone Operating Systems fall short and developers end up having to build and operate a bunch of infrastructure to power such features. HyperTrack exists to solve this problem.

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Company, Industry, Technology

Solution: The HyperTrack API framework

Over the past year, we have interacted with thousands of developers from over 30 countries and as many industries. These conversations have helped us understand the use cases that compel developers to build location tracking features into their products. Turns out, they are forced to build and operate complex location tracking infrastructure to make the features work.

HyperTrack APIs have been built to enable these use cases such that developers can focus on features that are core to their business and not have to worry about the infrastructure. In the previous post, we drew a distinction between location tracking features and infrastructure, and proposed a better primitive to solve the problem. In this post, we walk through the HyperTrack API framework and how the building blocks work for your use case.

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Company, Industry, Technology

Problem: location/maps APIs are inadequate for developers to build location tracking features

Over the past year, we have interacted with thousands of developers from over 30 countries and as many industries. These conversations have helped us understand the use cases that compel developers to build location tracking features into their products. Turns out, they are forced to build and operate complex location tracking infrastructure to make the features work.

HyperTrack APIs have been built to enable these use cases such that developers can focus on features that are core to their business and not have to worry about the infrastructure. In this post, we draw a distinction between location tracking features and infrastructure, and propose a better primitive to solve the problem. In the next post, we walk through the HyperTrack API framework and how the building blocks work for your use case.

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Industry

Why startups are early adopters of cloud software

What factors do product teams consider when making decisions about building or buying software?

I have found it to be some combination of the following. How can they launch the product and get to market quickly (time-to-market). How can they stretch the dollar and do more within a budget constraint (reduce cost). How can their product be reliable, scalable, robust and high quality from the word go (best-in-breed). How can they focus on their core business and not worry about the rest (focus). Continue reading

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Industry

Tracking, the other side of navigation

Ever wondered how many people are out and about this moment, trying to get from one place to the other? How would you guesstimate the number of times they would go from one place to the other today? How many of these trips happen with a smartphone on their side? How many trips involve people waiting or trying to figure out how far it has reached?

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Industry

Why enterprise SaaS is more like a consumer Internet business

In my past life, I used to sell big software. I sold verification software to semiconductor companies for hundreds of thousands of dollars per license. It took several months of pre-sales, involving navigating the customer’s organization, building relationships, identifying key projects, playing ping-pong between project teams and central purchasing teams, long-drawn evaluations, nuanced contract negotiations, big purchase orders, and wider training and roll-out programs, in order to make the sale. I came to associate enterprise software with schmoozing key people for months, looking them in the eye when making commitments and signing up multi-year contracts for millions of dollars.

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Announcements, Company

Welcome Abhishek Poddar

In 2009, my Mumbai-based startup Chaupaati Bazaar used to manage the digital channels for subscriptions of leading Indian magazines. A young IIT Kanpur grad had left his cushy job at McKinsey to join 9.9 Media and turn-around their largest vertical – now the popular technology magazine of India – Digit. He took a chance with us to manage the Digit magazine subscriptions and became my customer. I first met Abhishek Poddar in the corridors of Digit’s office in Connaught Place. Continue reading

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