This is one of the first websites I ever designed — http://www.cookfresh.in. It’s now defunct but in its glory days it was a food delivery business. Back then I wasn’t even a good enough designer to mock up pretty web pages, let alone build great products.
I taught myself design after someone showed me how to use Photoshop in Industrial Design school. Photoshop served as a gateway drug to learn graphic design and then UI and eventually UX. Getting over the discomfort of using Photoshop’s complex interface proved to be extremely lucrative.
Software has the ability to make you fall in love with it. It can make your life so easy that you swear by it and try to get all your friends to use it. That’s powerful. The greatest growth hack ever is to build something so good that it grows by word of mouth.