Announcements, Company, Design

For designers who want to take over the world

This is one of the first websites I ever designed — http://www.cookfresh.in. It’s now defunct but in its glory days it was a food delivery business. Back then I wasn’t even a good enough designer to mock up pretty web pages, let alone build great products.

I taught myself design after someone showed me how to use Photoshop in Industrial Design school. Photoshop served as a gateway drug to learn graphic design and then UI and eventually UX. Getting over the discomfort of using Photoshop’s complex interface proved to be extremely lucrative.

Software has the ability to make you fall in love with it. It can make your life so easy that you swear by it and try to get all your friends to use it. That’s powerful. The greatest growth hack ever is to build something so good that it grows by word of mouth.

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Announcements, Company, Guest posts, Industry, Technology

Why we invested in HyperTrack

This is a guest post by Arjun Malhotra, founding partner at Investopad and an early investor in HyperTrack.  There are really no aspects of the business that we do not lean on Rohan and Arjun for. In this post, they share their thought process about the journey so far and where we are headed.

In January 2016, we invested in HyperTrack, which provides provides simple APIs for developers to build dynamic location features such as tracking, metering, trip replays and live ETAs.

The team, led by Kashyap and Tapan, has since come a long way.

HyperTrack has added several top-tier entrepreneurs and investors over the past year. We were also able to use our network to bring in top-tier global investors like Social Capital (GP fund) and Vy Capital in the seed.

Here, I tell the early story of how we learnt about the industry, met the founders and, in some more detail, the thinking that shaped our investment decision.

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Announcements, Company, Guest posts, Industry, Technology

HyperTrack — making sense of location

This is a guest post by Ashish Gupta, the newest member of our Board of Directors. Ashish is the only person we know who has been angel investor in four Indian startups that went on to become billion dollar companies – MuSigma, MakeMyTrip, InfoEdge and Flipkart. Ashish co-founded Helion Ventures and serves as their Managing Director. He is a Kauffman Fellow, holds a Ph.D. in Computer Science from Stanford University, and a Bachelor’s degree from IIT Kanpur where he was awarded the highest academic honor, the President’s Gold Medal. HyperTrack is the only company (as of publishing this post) outside of the Helion portfolio where Ashish is on the Board of Directors. The previous two companies that earned this distinction were MuSigma and InfoEdge (Naukri.com). We are privileged to have him on the ride.

I am glad to add my pin to the hypertrack.com destination. Lots of good stuff happening there but first I need to reminisce because it has taken me nearly two decades to get to this pin!  Would HyperTrack have been able to predict this ETA?

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Announcements, Company

We are hiring!

In six months of being live in public Beta, we have been amazed by the number of industries, countries and use cases for which developers want to build dynamic location-based services. We have learnt a lot from their usage and continue to evolve the HyperTrack platform to be useful to them. We find companies of all sizes rolling out apps for their internal users and customers, and they seem to have a natural desire to build features that require a continuous understanding of their users’ location. This needs to be achieved with high accuracy, low latency, efficient battery consumption and managed costs of 3rd party web services. The current location-based services of the smartphone Operating Systems fall short and developers end up having to build and operate a bunch of infrastructure to power such features. HyperTrack exists to solve this problem.

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Company, Industry, Technology

Solution: The HyperTrack API framework

Over the past year, we have interacted with thousands of developers from over 30 countries and as many industries. These conversations have helped us understand the use cases that compel developers to build location tracking features into their products. Turns out, they are forced to build and operate complex location tracking infrastructure to make the features work.

HyperTrack APIs have been built to enable these use cases such that developers can focus on features that are core to their business and not have to worry about the infrastructure. In the previous post, we drew a distinction between location tracking features and infrastructure, and proposed a better primitive to solve the problem. In this post, we walk through the HyperTrack API framework and how the building blocks work for your use case.

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Company, Industry, Technology

Problem: location/maps APIs are inadequate for developers to build location tracking features

Over the past year, we have interacted with thousands of developers from over 30 countries and as many industries. These conversations have helped us understand the use cases that compel developers to build location tracking features into their products. Turns out, they are forced to build and operate complex location tracking infrastructure to make the features work.

HyperTrack APIs have been built to enable these use cases such that developers can focus on features that are core to their business and not have to worry about the infrastructure. In this post, we draw a distinction between location tracking features and infrastructure, and propose a better primitive to solve the problem. In the next post, we walk through the HyperTrack API framework and how the building blocks work for your use case.

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Company, Industry, Technology

How APIs make build v buy irrelevant

A traditional distinction that often comes up for users considering HyperTrack (especially business users) is – should I build location tracking in-house or outsource? The thought process then moves on to whether this is a core feature in the product. If so, “we are going to build it in-house”, they say. If not, “we are looking to partner with someone to implement it for us”, they conclude and that usually means an enterprise-y application with customizations, integration services and operational roll-outs. Continue reading

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